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Marketing (Segmentation, Mix & Reputation) quiz games for BTEC Enterprise Component 3

4 live games for BTEC Enterprise Component 3, 60 questions. Preview every question free. Hosting BTEC Enterprise Component 3 sets comes with a school package.

Marketing (Segmentation, Mix & Reputation) for Pearson BTEC Enterprise Component 3: 4 ready-made live quiz games, 60 questions in all.

The questions cover Pricing strategies, Distribution channels, ATL vs BTL, Definition of market segmentation, Promotional methods and Trust and loyalty basics.

There are 3 practice sets and 1 quickfire round. Question types: 57 true or false, 2 multiple choice and 1 matching.

Preview every set here. Hosting BTEC Enterprise Component 3 sets comes with a school package, from £150 a year for the whole school.

The gamesEach set is a fixed list of questions. Open a preview to see a few of them.

Quickfire: Marketing (Segmentation, Mix & Reputation)

BTEC15 questions· Warm-up

Plays in 17 of 17 game modes, including Gold Rush, Big Catch and Speed Blitz.

Host with your school package
Preview 3 sample questions
  1. 1

    True or false?

    Income is an example of a demographic segmentation variable.
  2. 2

    True or false?

    A pop-up shop is a permanent physical retail location.
  3. 3

    Market segmentation: true or false?

    Demographic segmentation divides customers based on where they live.

+ 12 more questions in the game.

Practice

Marketing (Segmentation, Mix & Reputation): Pricing strategies

BTEC15 questions· Core

Plays in 17 of 17 game modes, including Gold Rush, Big Catch and Speed Blitz.

Host with your school package
Preview 3 sample questions
  1. 1

    True or false?

    Competitive pricing means a business must always charge less than all its competitors.
  2. 2

    Promotional methods: true or false?

    Social media marketing is always classified as above the line (ATL) promotion.
  3. 3

    Promotional methods: true or false?

    Direct mail is a form of targeted, below the line (BTL) promotion.

+ 12 more questions in the game.

Practice

Marketing (Segmentation, Mix & Reputation): Trust and loyalty basics

BTEC15 questions· Core

Plays in 17 of 17 game modes, including Gold Rush, Big Catch and Speed Blitz.

Host with your school package
Preview 3 sample questions
  1. 1

    Trust and customer loyalty: true or false?

    A business's reputation is shaped only by its paid advertising campaigns.
  2. 2

    Trust and customer loyalty: true or false?

    Customer loyalty can increase a business's revenue by encouraging repeat purchases.
  3. 3

    True or false?

    A single negative online review will permanently and irreparably destroy a business's reputation.

+ 12 more questions in the game.

Practice

Marketing (Segmentation, Mix & Reputation): Product life cycle

BTEC15 questions· Core

Plays in 17 of 17 game modes, including Gold Rush, Big Catch and Speed Blitz.

Host with your school package
Preview 3 sample questions
  1. 1

    Market segmentation: true or false?

    Geographic segmentation divides customers by their location, such as region or city.
  2. 2

    True or false?

    Email marketing requires the business to send physical letters to customers' home addresses.
  3. 3

    True or false?

    Competitions can be used to generate social media engagement and increase the number of followers.

+ 12 more questions in the game.

How hosting works

  1. Pick a set and a game mode. The questions stay the same; the game changes.
  2. Put the join code on the board. Pupils join at subjecthub.co.uk/play on a phone or laptop. They need no account.
  3. Play for 1 to 7 minutes. You choose the length before you start.

Preview every set free. Hosting these sets comes with a school package. See pricing

See how each game mode plays →

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