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Planning: Promotion, Target Market and Resources

BTEC EnterpriseC2-1cVocationalLesson packSubscription

About this resource

BTEC Enterprise Component 2 (A2, part 2) — choosing cost-effective promotion methods, identifying the target market and how the product will reach it, and planning the physical, financial and human resources a micro-enterprise needs. Third lesson of Unit C2-1 'Planning'.

16 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Choosing a Method of Promotion
  3. Hinge Check — Which Promotion Method?
  4. Identifying the Target Market
  5. How Will the Product Reach the Market?
  6. Match It — Promotion, Cost and Target Market
  7. The Three Types of Resource
  8. Hinge Check — What's Missing?
  9. Classify the Resources
  10. Obtaining and Funding Resources
  11. Main Activity — Plan for Driftwood Plant Pots
  12. Applied Understanding Task — Petalworks Greeting Cards
Unit bundleComponent 2 · Planning for and pitching an enterprise activity
Part of: Component 2 · Planning for and pitching an enterprise activity: the whole unitEvery resource in the unit in one zip.

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