SHSubjectHub

Understanding the Consumer and the Competition

Edexcel 9EB0T1-2eA-levelLesson packSubscription
Also online

This worksheet marks itself

Set it as homework or classwork and every answer is marked as pupils go, with feedback on what they got wrong. The scores go straight into your mark book, so you can see who needs help before the next lesson.

  • 9 questions
  • 39 marks
  • about 60 minutes
  • marked instantly

Question types: short answer, multiple choice, fill the gap, matching, extended answer.

Try it with a class, freeHow it works

About this resource

Edexcel Economics B (9EB0) Theme 1, Unit T1-2 (spec ref 1.3.5 + 1.3.6) — market research (primary/secondary, qualitative/quantitative, sampling and bias), market segmentation (demographic, geographic, psychographic, behavioural), market mapping, differentiation and adding value. Completes Unit T1-2.

19 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Market Research — Primary vs Secondary
  3. Hinge Check — Primary or Secondary?
  4. Qualitative vs Quantitative — and the Problem of Bias
  5. Hinge Check — Bias and Reliability
  6. Market Segmentation — Four Ways to Divide a Market
  7. Interpret the Data — Meadow Byke Co.'s Customer Segments
  8. Hinge Check — Which Segmentation Type?
  9. The Competition — Introducing Market Mapping
  10. Reading a Market Map
  11. Guided Practice — Reading the Market Map
  12. Differentiation and Adding Value
Unit bundleTheme 1 · Markets, consumers and firms
Part of: Theme 1 · Markets, consumers and firms: the whole unitEvery resource in the unit in one zip.

More from Theme 1 · Markets, consumers and firms