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Responding to Global Demand

Edexcel 9EB0T3-2cA-levelLesson packSubscription
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  • 11 questions
  • 44 marks
  • about 50 minutes
  • marked instantly

Question types: short answer, multiple choice, true or false, fill the gap, matching.

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Cobalt Devices, a premium electronics brand, does not try to offer the lowest price. Instead it invests heavily in sleek product design, a market-leading warranty and highly-rated customer support, which allows it to charge more than its budget rivals. Which term best describes Cobalt's approach?

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About this resource

Edexcel Economics B (9EB0) Theme 3 'The global economy' (Paper 2), Unit T3-3 'Impact of globalisation on global companies' — spec ref 3.3.1 'Responding to global demand'. Covers globalisation vs glocalisation ('think global, act local'), the EPRG framework for managing global operations — ethnoce…

21 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Hinge Check — Retrieval
  3. Globalisation vs Glocalisation
  4. Global Standardisation vs Glocalisation — Side by Side
  5. Hinge Check — Which Strategy Is This?
  6. Managing Global Operations — The EPRG Framework
  7. The Three Global Staffing Orientations
  8. Hinge Check — Which Orientation Is This?
  9. Quick Check — Name the Orientation
  10. Price vs Non-Price Competition in Global Markets
  11. Hinge Check — Price or Non-Price?
  12. Global Branding — Benefits and Drawbacks
Unit bundleTheme 3 · The global economy
Part of: Theme 3 · The global economy: the whole unitEvery resource in the unit in one zip.

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