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Demand-Side Factors in Global Markets

Edexcel 9EB0T3-2dA-levelLesson packSubscription
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Set it as homework or classwork and every answer is marked as pupils go, with feedback on what they got wrong. The scores go straight into your mark book, so you can see who needs help before the next lesson.

  • 11 questions
  • 44 marks
  • about 50 minutes
  • marked instantly

Question types: short answer, multiple choice, true or false, fill the gap, matching.

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Corvid Sportswear sells one design of running shoe, with one global advertising campaign and identical branding, in every country it operates in - it does not tailor the product or marketing to any specific country or customer segment. Which approach is Corvid using?

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About this resource

Edexcel Economics B (9EB0) Theme 3 'The global economy' (Paper 2), Unit T3-3 'Impact of globalisation on global companies' — spec ref 3.3.2 'Demand-side factors in global markets'. Covers cultural and social differences that shape demand across countries (religion, customs, aesthetics/colour symb…

19 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Hinge Check — Retrieval
  3. Cultural and Social Differences Shaping Global Demand
  4. Hinge Check — Colour Symbolism
  5. Language and Translation Pitfalls
  6. Localisation Fail, Then Fix — A Storyboard
  7. Quick Check — Culture, Language or Both?
  8. Hinge Check — Reducing Translation Risk
  9. Adapting Marketing: Niche vs Mass Global Markets
  10. Niche vs Mass Marketing — Side by Side
  11. Main Activity — Solaris Homeware
  12. Bringing It Together
Unit bundleTheme 3 · The global economy
Part of: Theme 3 · The global economy: the whole unitEvery resource in the unit in one zip.

More from Theme 3 · The global economy