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Target Audiences

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About this resource

OCR Creative iMedia R093 (TA2) — how media producers identify and segment a target audience (age, gender, location, income, occupation, interests), the difference between a niche and a mass-market audience, and how audience shapes the design of a media product.

16 slides.

Lesson outline

  1. Do Now — Recap of TA1
  2. Quick Check — Spot the Tier 3 Word
  3. Why Identify a Target Audience?
  4. Hinge Check — Bigger Isn't Always Better
  5. Audience Segmentation Categories
  6. Match the Segmentation Category
  7. Hinge Check — Which Category Fits Best?
  8. Niche vs Mass-Market Audiences
  9. Main Activity — Bloom & Co
  10. Applied Understanding — Modelled Example
  11. Applied Understanding — Your Turn
  12. Exam-Style Question
Unit bundleR093 Creative iMedia in the media industry · lessons
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