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Research Methods

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OCR Creative iMedia R093, TA2 (Factors influencing product design) — primary vs secondary research, qualitative vs quantitative data, and how research findings shape design decisions.

17 slides.

Lesson outline

  1. Do Now — Recap: Purpose & Client Briefs
  2. Why Bother Researching at All?
  3. Quick Check — Skipping Research
  4. Primary vs Secondary Research
  5. Primary vs Secondary — Side by Side
  6. Hinge Check — Spot the Research Type
  7. Sort the Data — Quantitative or Qualitative?
  8. Choosing a Primary Research Method
  9. Hinge Check — Sample Size
  10. True or False — Research Methods
  11. Modelled Example — Research in Action
  12. Main Activity — Plan Bloom Coffee Co.'s Research
Unit bundleR093 Creative iMedia in the media industry · lessons
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