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Purpose & Client Briefs

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About this resource

OCR Creative iMedia R093 (TA2) — the purposes a media product can serve (entertain, inform, educate, promote, influence), and how a client brief (formal, negotiated or commission) sets out the requirements a producer must design against.

16 slides.

Lesson outline

  1. Do Now — Recap: Audience
  2. The Purposes of a Media Product
  3. Hinge Check — Spot the Purpose
  4. What Is a Client Brief?
  5. Comparing Client Brief Formats
  6. Hinge Check — Which Brief Format?
  7. Match the Brief Format
  8. Inside a Brief: Requirements & Constraints
  9. Read the Brief
  10. Applied Understanding — Modelled Example
  11. Applied Understanding — Your Turn
  12. Exam-Style Question
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