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Primary and Secondary Research Methods

BTEC EnterpriseC1-2aVocationalLesson packSubscription

About this resource

BTEC Enterprise Component 1 (B1) — the difference between primary and secondary market research, and the benefits and drawbacks of the main research methods enterprises use to find out about customers and competitors.

17 slides.

Lesson outline

  1. Do Now — Retrieval
  2. What Is Market Research — and Why Do It?
  3. Hinge Check — Primary or Secondary?
  4. Primary vs Secondary Research
  5. Primary Research: Questionnaires & Surveys
  6. Hinge Check — Qualitative or Quantitative?
  7. Primary Research: Observation, Interviews & Focus Groups
  8. Classify the Method — Reyhan Kaya's Street Food
  9. Secondary Research Methods
  10. Hinge Check — Is Her Sample Reliable?
  11. Main Activity — Recommend Methods for Blackwell Garden Design
  12. Applied Understanding Task — Voss Audio Repairs
Unit bundleComponent 1 · Exploring enterprises
Part of: Component 1 · Exploring enterprises: the whole unitEvery resource in the unit in one zip.

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