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Understanding Customer Needs

BTEC EnterpriseC1-2bVocationalLesson packSubscription

About this resource

BTEC Enterprise Component 1, Unit C1-2 Market Research (LO B2) — why research into customer needs matters, what customers expect beyond the product itself, and how enterprises adapt products for different customer groups.

17 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Understanding the Market: Anticipating & Identifying Needs
  3. Hinge Check — Need or Want?
  4. Solving a Problem / Adding Value
  5. Apply It — Need or Want?
  6. What Do Customers Expect?
  7. Hinge Check — Meeting Expectations
  8. Adapting Products for Different Customers
  9. Hinge Check — Adapting, Not Replacing
  10. Match the Adaptation to the Segment Factor
  11. Main Activity — Pebblebrook Pet Grooming
  12. Applied Understanding Task — Meadow & Oak Furniture
Unit bundleComponent 1 · Exploring enterprises
Part of: Component 1 · Exploring enterprises: the whole unitEvery resource in the unit in one zip.

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