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Competitor Behaviour and Choosing Research Methods

BTEC EnterpriseC1-2cVocationalLesson packSubscription

About this resource

BTEC Enterprise Component 1 (B3/B4) — understanding competitor behaviour, competitive advantage, and choosing suitable market research methods based on an enterprise's size, cost, time and human resources.

17 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Understanding Competitor Behaviour
  3. Quick Check — Why Study Competitors?
  4. Competitive Advantage — The Six Factors
  5. The Six Ways to Gain Competitive Advantage
  6. Hinge Check — Which Factor?
  7. Main Activity, Part 1 — Spot the Competitive Advantage
  8. Choosing a Suitable Research Method
  9. Matching Constraints to Methods
  10. Hinge Check — Which Method Is Suitable?
  11. Main Activity, Part 2 — Match Constraint to Method
  12. Applied Understanding Task — Thistledown Florist
Unit bundleComponent 1 · Exploring enterprises
Part of: Component 1 · Exploring enterprises: the whole unitEvery resource in the unit in one zip.

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