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Types of Market & Segmentation

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About this resource

BTEC Enterprise Component 3 (A1) — B2C and B2B markets, mass vs niche markets, and how enterprises segment the market to target customers.

14 slides.

Lesson outline

  1. Do Now — Retrieval
  2. B2C and B2B Markets
  3. Quick Check — B2C or B2B?
  4. Mass Markets vs Niche Markets
  5. Apply It — Niche or Mass?
  6. The Four Ways to Segment a Market
  7. Hinge Check — Which Type of Segmentation?
  8. Why Segment the Market?
  9. Match the Segmentation Method
  10. Exam Practice
  11. Think Local
Unit bundleComponent 3 · Promotion and finance for enterprise
Part of: Component 3 · Promotion and finance for enterprise: the whole unitEvery resource in the unit in one zip.

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