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Product and Price

BTEC EnterpriseC3-1cVocationalLesson packSubscription
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  • 16 marks
  • about 25 minutes
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About this resource

BTEC Enterprise Component 3 (A2) — the Product and Price elements of the marketing mix: product portfolio, the product life cycle, features, benefits, USP, product differentiation, and the seven pricing strategies with the factors that affect price choice.

17 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Product: Features, Benefits and USP
  3. Hinge Question — Is This a USP?
  4. Product Portfolio & Differentiation
  5. Apply It — Features vs Benefits
  6. The Product Life Cycle
  7. Extension Strategies
  8. Check — Life Cycle & Extension Strategies
  9. Pricing Strategies
  10. Hinge Question — Cheapest Always Wins?
  11. Factors Affecting Price
  12. Main Activity — Match the Pricing Strategy
Unit bundleComponent 3 · Promotion and finance for enterprise
Part of: Component 3 · Promotion and finance for enterprise: the whole unitEvery resource in the unit in one zip.

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