SHSubjectHub

Place and Promotion

BTEC EnterpriseC3-1dVocationalLesson packSubscription
Also online

This worksheet marks itself

Set it as homework or classwork and every answer is marked as pupils go, with feedback on what they got wrong. The scores go straight into your mark book, so you can see who needs help before the next lesson.

  • 7 questions
  • 16 marks
  • about 25 minutes
  • marked instantly

Question types: short answer, multiple choice, extended answer.

Try it with a class, freeHow it works

About this resource

BTEC Enterprise Component 3 (A2) — the place and promotion elements of the marketing mix: distribution channels, the promotional mix, and above the line vs below the line promotion.

15 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Place — Distribution Channels
  3. Hinge Question — What is 'Place'?
  4. Mapping the Distribution Channels
  5. Classify the Channel
  6. Promotion — The Promotional Mix
  7. Above the Line vs Below the Line
  8. Hinge Question — Promotion Myths
  9. Mapping the Promotional Mix
  10. Main Activity — ATL or BTL?
  11. Exam Practice
  12. Think Local
Unit bundleComponent 3 · Promotion and finance for enterprise
Part of: Component 3 · Promotion and finance for enterprise: the whole unitEvery resource in the unit in one zip.

More from Component 3 · Promotion and finance for enterprise