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The Marketing Mix & Multichannel Marketing

BTEC EnterpriseC3-1bVocationalLesson packSubscription
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  • 7 questions
  • 14 marks
  • about 25 minutes
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Question types: multiple choice, short answer, extended answer.

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About this resource

BTEC Enterprise Component 3 (A2) — the four Ps of the marketing mix, how they work together, and multichannel marketing.

14 slides.

Lesson outline

  1. Do Now — Retrieval
  2. The Marketing Mix at a Glance
  3. Product and Price
  4. Quick Check — Which Pricing Strategy?
  5. Place and Promotion
  6. Quick Check — Which P?
  7. The Ps Must Work TOGETHER
  8. Match the Decision to the P
  9. Multichannel Marketing
  10. Exam Practice
  11. Mix Detective
Unit bundleComponent 3 · Promotion and finance for enterprise
Part of: Component 3 · Promotion and finance for enterprise: the whole unitEvery resource in the unit in one zip.

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