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Choosing Marketing Methods, Brand and Reputation

BTEC EnterpriseC3-1eVocationalLesson packSubscription
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Set it as homework or classwork and every answer is marked as pupils go, with feedback on what they got wrong. The scores go straight into your mark book, so you can see who needs help before the next lesson.

  • 6 questions
  • 16 marks
  • about 25 minutes
  • marked instantly

Question types: short answer, multiple choice, extended answer.

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About this resource

BTEC Enterprise Component 3 (A3 and A4) — the factors that influence an enterprise's choice of marketing methods, and how trust, reputation and loyalty are built, damaged and affect sales. Unit closer for C3-1 Marketing.

14 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Factors Influencing the Choice of Marketing Method
  3. Hinge Question — Biggest Reach = Best Method?
  4. Main Activity — Choose the Method
  5. Trust, Reputation and Loyalty — The Chain
  6. Hinge Question — Are These the Same Thing?
  7. How Brand Image and Reputation Are Built — and Damaged
  8. Quick Check — True or False?
  9. The 6-Mark Evaluate Question — What Moves You from L2 to L3?
  10. Apply It — Protecting Reputation
  11. Exam Practice — 6-Mark Evaluate
  12. Plenary — Back to the Objectives
Unit bundleComponent 3 · Promotion and finance for enterprise
Part of: Component 3 · Promotion and finance for enterprise: the whole unitEvery resource in the unit in one zip.

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