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R&D, Innovation and the Product Life Cycle

Edexcel 9EB0T2-1cA-levelLesson packSubscription
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  • 40 marks
  • about 60 minutes
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About this resource

Edexcel Economics B (9EB0) Theme 2, Unit T2-1 (spec ref 2.1.3) — how research & development and innovation help firms gain competitive advantage, the difference between product and process innovation, the role of state/government funding for R&D, and the product life cycle (introduction, growth,…

16 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Innovation and Competitive Advantage
  3. Hinge Check — Product or Process Innovation?
  4. Why Does the State/Government Fund R&D?
  5. Hinge Check — Why Fund R&D?
  6. The Product Life Cycle
  7. Guided Practice — Match the Cash Flow to the Stage
  8. Hinge Check — Maturity or Decline?
  9. Extension Strategies
  10. Hinge Check — Purpose of an Extension Strategy
  11. Main Activity — Stage and Strategy
  12. Exam Practice — Assess (10 marks)
Unit bundleTheme 2 · The wider economic environment
Part of: Theme 2 · The wider economic environment: the whole unitEvery resource in the unit in one zip.

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