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Non-price Competition

Edexcel 9EB0T2-2dA-levelLesson packSubscription
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About this resource

Edexcel Economics B (9EB0) Theme 2, Unit T2-2 (spec ref 2.2.3) — how firms compete WITHOUT changing price: differentiation, advertising/branding, distribution/place, customer service and loyalty schemes, and product development. Explains how successful marketing shifts the demand curve right and…

17 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Non-price Competition vs Price Competition
  3. Hinge Check — Who Can Use Non-price Competition?
  4. Advertising and Branding — Shifting the Demand Curve
  5. Hinge Check — Why Advertising Lets Firms Charge More
  6. Guided Practice — Shift the Demand Curve
  7. Methods of Non-price Competition
  8. Hinge Check — Loyalty Schemes
  9. When Is Non-price Competition More Effective Than Price Competition?
  10. Hinge Check — Choosing the Right Strategy
  11. Apply It — A Loyalty App
  12. Main Activity — Hartley's Roastery
Unit bundleTheme 2 · The wider economic environment
Part of: Theme 2 · The wider economic environment: the whole unitEvery resource in the unit in one zip.

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