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Competing on Price: Pricing Strategies

Edexcel 9EB0T2-2cA-levelLesson packSubscription
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  • 40 marks
  • about 60 minutes
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Question types: short answer, extended answer, multiple choice, fill the gap, matching.

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About this resource

Edexcel Economics B (9EB0) Theme 2, Unit T2-2 (spec ref 2.2.2) — the range of pricing strategies a firm can choose from (cost-plus, price skimming, penetration, predatory, competitive/going-rate, psychological, loss leader, dynamic/personalised), and how PED, the product life cycle and market con…

19 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Cost-Plus (Mark-Up) Pricing
  3. Hinge Check — The Weakness of Cost-Plus
  4. Price Skimming vs Penetration Pricing
  5. Hinge Check — Skimming or Penetration?
  6. Predatory Pricing vs Competitive (Going-Rate) Pricing
  7. Hinge Check — Predatory or Competitive?
  8. The Pricing Strategy Matrix
  9. Guided Practice — Match the Strategy
  10. Psychological Pricing and Loss Leaders
  11. Hinge Check — What Is a Loss Leader Really For?
  12. Dynamic/Personalised Pricing and Price-Comparison Sites
Unit bundleTheme 2 · The wider economic environment
Part of: Theme 2 · The wider economic environment: the whole unitEvery resource in the unit in one zip.

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