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The Digital Economy and How Small Firms Compete

Edexcel 9EB0T2-1dA-levelLesson packSubscription
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  • 40 marks
  • about 60 minutes
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About this resource

Edexcel Economics B (9EB0) Theme 2, Unit T2-1 (spec refs 2.1.4 + 2.1.5) — how digital technology changes competition (price comparison sites, viral/social-media marketing, micromarketing, the long tail, lower barriers to entry, dynamic pricing) and how small firms compete despite lacking economie…

17 slides.

Lesson outline

  1. Do Now — Retrieval
  2. Price Comparison Sites and E-Commerce
  3. Hinge Check — Price Comparison Sites
  4. Viral Marketing and Micromarketing
  5. Hinge Check — Micromarketing
  6. How the Digital Economy Changes Competition
  7. Hinge Check — The Long Tail
  8. Guided Practice — Applying the Long Tail
  9. How Small Firms Compete
  10. Hinge Check — Can Small Firms Really Compete?
  11. Apply It — A Local Repair Shop
  12. Main Activity — Thistle & Bramble Co.
Unit bundleTheme 2 · The wider economic environment
Part of: Theme 2 · The wider economic environment: the whole unitEvery resource in the unit in one zip.

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