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OCR Creative iMedia R093 · Mind map practice

Improve the trailer promotion mind map

A muddled plan for promoting a film festival trailer. Regroup, link and annotate it for the marketing assistant.

9 marksImprove the draftFor the marketing assistant

The scenario

Harbourlight Film Festival

Harbourlight is a five-day independent film festival held every October in the seaside town of Saltmouth. This year it will screen 40 films, including short films made by young people from the town. The festival needs a 60-second trailer to show online and before films in local cinemas, a printed programme listing every screening, and a ticket app so that visitors can book seats on their phones.

The task

The Harbourlight Film Festival has started a digital mind map of where and how to promote its trailer. The marketing assistant will use it to plan the promotion, but the map is muddled: one idea sits under the wrong branch, one branch is empty, one idea is a whole sentence, one branch has nothing to do with the trailer and three labels are not connected.

Improve the effectiveness of the mind map for use by the marketing assistant. Marks will be awarded for: relevant components and conventions used (central node, branches, sub-nodes and the links between them); logical grouping of related ideas; annotations that explain how the improvements help the marketing assistant in their role.

[9 marks]

What it is marked on

  • A named central node with main branches for each part of the brief
  • Branches developed with sub-ideas, and related ideas grouped together
  • Ideas that suit this client and brief

The marks fall in OCR's three levels. How R093 is marked explains them.

The draft mind map

This is the draft you improve. In the editor below it is already loaded for you to change.

Trailer promotionCinemasBefore family filmsLocal cinema screensProgramme leafletsSocial mediaShort clipsFestival hashtagWe could ask young filmmakers to share thetrailer with all theirfollowersLocal pressCatering stallHot drinks

Not connected to the map: “Festival website”, “Posters in shops”, “Student discount”

Your answer

Opening the editor…

Questions

Is this the real exam?

No. It is a practice question in the style of OCR's R093 paper: a client scenario, a document for a named user, and an extended answer marked by three levels. SubjectHub wrote it from the specification and the published mark schemes; the real papers are set by OCR.

How is it marked?

Straight away and for free, code counts the structure: a named central node, the main branches against what the task asks for, branches developed with sub-ideas, and your notes. With a free account you also get the full mark: each idea and note is judged against the brief and OCR's three levels, and you get a mark, the level, feedback and one next step.

Do I need an account?

No, not to try it: answer it here and get the free check. For the full mark and examiner-style feedback, create a free account. Sign-up opens in a new tab, so your answer stays on this page, and it is kept in this browser if you come back later. Signed-in users get 10 full marks a day.

More mind map practice

All R093 practice questions · Open Mind Map Studio