OCR Creative iMedia R093 · Mind map practice

Improve the loyalty card promotion mind map

The owner's first draft of how to promote Sizzle's loyalty card. Regroup, link and annotate it for the marketing assistant.

9 marksImprove the draftFor the marketing assistant

The scenario

Sizzle Street Food campaign

Sizzle is a street food van serving loaded fries at markets and festivals around one city. The owner wants a social media campaign with daily location posts, short sizzling-food videos, and a loyalty card promotion. Most customers are 16-30 and find the van through social media.

The task

The owner of Sizzle has started a digital mind map of ideas for promoting the new loyalty card. The marketing assistant will use it to plan the promotion, but the map is muddled: one idea sits under the wrong branch, one branch is empty, one idea is a whole sentence, one branch has nothing to do with the card and three labels are not connected.

Improve the effectiveness of the mind map for use by the marketing assistant. Marks will be awarded for: relevant components and conventions used (central node, branches, sub-nodes and the links between them); logical grouping of related ideas; annotations that explain how the improvements help the marketing assistant in their role.

[9 marks]

What it is marked on

A named central node with main branches for each part of the brief
Branches developed with sub-ideas, and related ideas grouped together
Ideas that suit this client and brief

The marks fall in OCR's three levels. How R093 is marked explains them.

The draft mind map

This is the draft you improve. In the editor below it is already loaded for you to change.

Not connected to the map: “QR code”, “Free topping”, “Birthday treat”

Your answer

Opening the editor…

Questions

Is this the real exam?

No. It is a practice question in the style of OCR's R093 paper: a client scenario, a document for a named user, and an extended answer marked by three levels. SubjectHub wrote it from the specification and the published mark schemes; the real papers are set by OCR.

How is it marked?

Straight away and for free, code counts the structure: a named central node, the main branches against what the task asks for, branches developed with sub-ideas, and your notes. With a free account you also get the full mark: each idea and note is judged against the brief and OCR's three levels, and you get a mark, the level, feedback and one next step.

Do I need an account?

No, not to try it: answer it here and get the free check. For the full mark and examiner-style feedback, create a free account. Sign-up opens in a new tab, so your answer stays on this page, and it is kept in this browser if you come back later. Signed-in users get 10 full marks a day.

More mind map practice

All R093 practice questions · Open Mind Map Studio