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OCR Creative iMedia R093 · Mind map practice

Improve the adoption drive mind map

A muddled draft of ideas for an animal shelter's adoption drive. Regroup, link and annotate it for the marketing assistant.

9 marksImprove the draftFor the marketing assistant

The scenario

Paws Haven adoption drive

Paws Haven is an animal shelter running a campaign to increase pet adoptions and attract volunteers. It needs a series of social media posts featuring its animals, a printed poster for local vets and shops, and a 60-second video telling one rescue dog's story. The tone should be hopeful, not sad.

The task

Paws Haven's volunteer coordinator has started a digital mind map of ideas for the adoption drive. The marketing assistant will use it to plan the campaign, but the map is muddled: some ideas sit under the wrong branch, one branch is empty, one branch is not about the adoption drive, one idea is a whole sentence and three labels are not connected.

Improve the effectiveness of the mind map for use by the marketing assistant. Marks will be awarded for: relevant components and conventions used (central node, branches, sub-nodes and the links between them); logical grouping of related ideas; annotations that explain how the improvements help the marketing assistant in their role.

[9 marks]

What it is marked on

  • A named central node with main branches for each part of the brief
  • Branches developed with sub-ideas, and related ideas grouped together
  • Ideas that suit this client and brief

The marks fall in OCR's three levels. How R093 is marked explains them.

The draft mind map

This is the draft you improve. In the editor below it is already loaded for you to change.

Adoption driveSocial mediaDog of the weekPictures of the animalsLocal vetsWe should post threetimes a week so peoplekeep seeing the dogsPosterShop windowsVolunteersBake saleCakesMoney for the kennelsThings to doHopeful toneFamilies

Not connected to the map: “Rescue dog video”, “Sign-up form”, “Open day”

Your answer

Opening the editor…

Questions

Is this the real exam?

No. It is a practice question in the style of OCR's R093 paper: a client scenario, a document for a named user, and an extended answer marked by three levels. SubjectHub wrote it from the specification and the published mark schemes; the real papers are set by OCR.

How is it marked?

Straight away and for free, code counts the structure: a named central node, the main branches against what the task asks for, branches developed with sub-ideas, and your notes. With a free account you also get the full mark: each idea and note is judged against the brief and OCR's three levels, and you get a mark, the level, feedback and one next step.

Do I need an account?

No, not to try it: answer it here and get the free check. For the full mark and examiner-style feedback, create a free account. Sign-up opens in a new tab, so your answer stays on this page, and it is kept in this browser if you come back later. Signed-in users get 10 full marks a day.

More mind map practice

All R093 practice questions · Open Mind Map Studio