Design style: business type, brand values, positioning and audience

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6 questions
13 marks
about 15 minutes
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Question types: short answer, multiple choice, sorting, true or false, matching.

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Zapline is an invented phone-repair shop. Its sign uses bold block capitals, bright yellow and red, and a starburst saying "Fixed from £19!". Identify the best reason for these choices.

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About this resource

How a business's type, brand values, positioning and audience shape the elements of its visual identity, and why an identity that gives the wrong impression is not fit for purpose.

Lesson outline

Today's objectives
Same bread, three prices
Do Now
Three bakeries, three identities
I do: from element to impression
Check: the tutoring firm
We do: Fernbrook's values to elements
Sort: economy, mid-range or high-end
Brief 1: your design-style statement
Check your statement against a model
3-2-1
Homework: design style assignment

Set · 12 worksheetsR094 Visual identity and digital graphics · lesson worksheets: worksheets

Part of: R094 Visual identity and digital graphics · lesson worksheets: worksheets12 in the set, in teaching order.

Unit bundleR094 Visual identity and digital graphics · lesson worksheets

Part of: R094 Visual identity and digital graphics · lesson worksheets: the whole unitEvery resource in the unit in one zip.

Design style: business type, brand values, positioning and audience

This worksheet marks itself

About this resource

Lesson outline

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