Justifying a visual identity: how and why, for the client and the audience

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Set it as homework or classwork and every answer is marked as pupils go, with feedback on what they got wrong. The scores go straight into your mark book, so you can see who needs help before the next lesson.

4 questions
13 marks
about 30 minutes
marked instantly

Question types: multiple choice, sorting, short answer, extended answer.

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Tidewell Swim School is an invented swim school for young children. Its logo is a bright yellow wave. Which sentence is a justification, not a description?

Pick an answer: it's marked straight away, just as your pupils would see it.

About this resource

Practise writing a justification of a visual identity: how each element works, why it suits the client and the target audience, and how far the whole thing is fit for purpose.

Lesson outline

Today's objectives
Which one explains?
Do Now
The Fernbrook brief and identity sheet
Pull the brief apart
Model justification: Fernbrook
Which sentence is a justification?
Plan your own justification
Timed writing: how far is it fit for purpose?
Self-check: which mark band is my justification in?
3-2-1
Homework: justification practice

Set · 12 worksheetsR094 Visual identity and digital graphics · lesson worksheets: worksheets

Part of: R094 Visual identity and digital graphics · lesson worksheets: worksheets12 in the set, in teaching order.

Unit bundleR094 Visual identity and digital graphics · lesson worksheets

Part of: R094 Visual identity and digital graphics · lesson worksheets: the whole unitEvery resource in the unit in one zip.

Justifying a visual identity: how and why, for the client and the audience

This worksheet marks itself

About this resource

Lesson outline

More from R094 Visual identity and digital graphics · lesson worksheets